Helping you to create a powerful stand-out fitness brand that thrives
Want to build an emotional connection, enhance your reputation and attract your ideal clients with every single thing you share online and offline?
That is the purpose of a brand - and NOT just a logo…
We help you articulate who you are, what you do and why it matters – showing you’re both relatable and remarkable so your potential client doesn’t just see you as ‘unattainable’ but as an inspiration they want to be close to.
This allows you to connect with anyone who discovers you, crosses your path or finally visits your website to reach out.
We will help you to define your challenges and bridge the gap between yourself and the client to create something magical. So if you want to stand out like a unicorn in a room full of sheep then the brand is what is going to make that happen.

Brand strategy is the master plan
Are you struggling to define your brand and stand out in a crowded market?
Our 1-2-1 brand strategy session can help. Taking your fitness brand from where it is today, to where you need it to be to demand the attention, leads and sales that you want to see.
How it works?
Are you ready to elevate your brand to the next level? Our intensive half-day workshop, led by our team of expert brand strategists, will help you discover what makes your business unique, align the team, provide clarity on key decisions, and clarify your brand positioning to create a stand-out brand identity. Whether in person or online, this 1-2-1 session is the perfect opportunity to take your brand to the next level. Sign up today and let our team help you succeed.
During this session, we’ll work with you to define your goals and company mission, and create a positioning statement that clearly communicates the unique value your brand offers. We’ll also delve into brand archetypes and tone of voice to ensure that your messaging consistently aligns with your brand identity.
By analysing your target audience personas and level of awareness, we’ll create a tailored plan for reaching and engaging with the right customers.
In addition, we’ll conduct a thorough competitor analysis to ensure that your brand is positioned in the most strategic way possible. By the end of this session, you’ll have a solid understanding of your brand’s placement in the market and a clear roadmap for success.
Don’t miss out on this opportunity to elevate your brand and stand out in a crowded market.


What’s included?
Below is a list of things that are typically included in our brand workshops. We tailor our workshops to each individual company to help solve their problems.
- BRAND STORY
- GOALS & MISSION
- POSITIONING STATEMENT
- BRAND VALUES
- BRAND ARCHETYPES
- TONE OF VOICE
- TARGET AUDIENCE PERSONA
- LEVEL OF AWARENESS
- COMPETITOR ANALYSIS
- BRAND PLACEMENT
- BRAND NAMING
- TRUELINE AND TAGLINES
*If in person you will also get a slice of cake and a cup of coffee on us!
What our client’s have to say...
“I initially booked in for a brand strategy session with Nicole..
Now I've actually got a core mission for my business, I’ve got a direction and I've got brand values. Previously I was in the place where I was kind of putting out anything on social media.
It wasn't congruent and never really made sense. So having that support from Adam and Nicole actually allowed me to take the business to the next level because I now know who I want attract, what the mission is, the direction of business and more importantly allowing me to future focus where I want to be which is something I never had and I see a lot of people tend to lack this.
This creates a standpoint, you don't really know where things are going and that was the biggest problem I had initially. So I came in from the standpoint where I wanted to have complete clarity to get my business to the moon and more importantly that allowed me to triple my confidence in my business.
The session allowed me to get clear cognition and more importantly get a lot of ongoing support so I know exactly where I’m headed towards business wise.”

“The brand strategy workshop was very useful in helping me to provide clarity for my brand, the direction I wanted it to go in, understanding the archetype of the brand and it helped me to understand my clients pain points as that’s what the marketing will be targeted towards. I felt Nicole really understood my brand and how best to bring it to life.
The branding process was a lot of fun. I liked seeing the logos and enjoyed having an input into how the logo should look, based on Nicole’s designs. Communication throughout was excellent and prompt and I always felt listened to and prioritized.
The new branding has helped me to appear slick and professional and I am now more able to confidently sell a high ticket program.”

Certified Brand Specialist
Nicole is a Level C Graduate with the pleasure of being personally trained and certified by world-renowned branding expert Marty Neumeier himself (known for his work with Apple, HP, Adobe and Google to concept and build their brands).
Within our workshops Nicole uses principles, definitions, and techniques that fuels disruptive thinking and helps you to stand out like a unicorn in a room full of sheep.
