Ready to take your first step in creating your stand-out fitness brand?

Remove yourself from ‘the pack’ and establish yourself in a market of one.

A logo is just an element of an overall brand.

It’s important to capture your brand as a whole and how it makes people feel, think and react. Our process helps us to dive into your business, discovering and researching your why and what impact you want to have on your target audience. ​

We understand that good design is an investment and will help to solve your problems. We will help you to create a brand that is timeless and stand out from the competition to create your very own market of one.

Our goal is to discover and implement your mission, values, brand personality and message into everything they see so you connect with your audience in a way that has them sold before the first enquiry…

A few of our branding projects

Our packages

Logo Package

Are you just starting out as a fitness professional or looking to refresh your brand? Look no further than our logo package. This essential package includes all the assets you need to get started, including a style sheet for easy use and reference.

Our logo designs are custom created specifically for you and are not sourced from stock websites. This means the concept is unique to you and can easily pass through the trademarking process. With a custom logo designed by us, you’ll be able to demand attention and exude professionalism, encouraging your target market to choose you as their fitness professional of choice.

Whether you’re a personal trainer, gym owner, or fitness instructor, our logo package is the perfect way to get your brand off the ground. Don’t wait any longer, invest in your brand and stand out in the crowded fitness industry with our logo package.

  • Brand discovery questionnaire
  • 1:1 discovery call
  • Brand inspiration board
  • 1 concept – 2 rounds of amends
  • Primary logo
  • Secondary logos
  • Brand mark / icon
  • Colour palette
  • Typography pairing
  • Brand style sheet (all of your design elements in one beautiful document for easy style reference)
Timeline: 1-2 weeks

Branding Package

Are you looking to create a brand that truly represents you and your business? Want to grow with confidence and attract your dream clients? Our branding package is the perfect solution for you.

Whether you’re just starting out or are an established business, our branding package includes everything you need to hit the ground running. From a custom logo design to social media templates, and even a logo animation, this package will help you stand out from the crowd and create strong brand recognition.

Our logo designs are custom created specifically for you and are not sourced from stock websites. This means the concept is unique to you and can easily pass through the trademarking process. Invest in your brand and take the first step towards reaching your business goals with our comprehensive branding package.

  • Brand discovery questionnaire
  • 1:1 discovery call
  • Brand inspiration board
  • 1 concept – 2 rounds of amends
  • Primary logo
  • Secondary logos
  • Programme / sub brand logo
  • Brand mark / icon
  • Colour palette
  • Typography pairing
  • 3x additional graphic elements that may include:
    Brand patterns
    Brand icons
    Social media cover
    Social media editable templates
    Signage design
    Logo animation (landscape and portrait format)
  • Brand guidelines (all of your design elements in one beautiful document for easy style reference)
Timeline: 2-3 weeks

Brand Strategy Package

Are you struggling to position yourself in the market?

Invest in your brand and position yourself as a leader in your industry with our ultimate strategy-driven package. This package will ensure that you have a strong brand identity from the start, helping you make clear decisions quickly, align your team, and become more efficient.

To thrive, stand out from the competition, and establish your brand within your industry, it’s essential to build your brand from the inside out. Our half-day workshop is the perfect way to do that. We will dive deep to discover what makes you different, brainstorm new company names, and conduct a competitor analysis. Following the workshop, we will create a visual identity that ensures all touch-points are connected, consistent, and relate back to your internal brand.

For more information about the workshop, please click here.

  • Brand discovery questionnaire
  • 1:1 discovery call
  • Brand naming
  • Companies house and domain name research
  • Brand Strategy workshop
  • Trueline
  • Tagline
  • Brand inspiration board
  • Brand strategy roadmap (this is your plan to building a successful brand)
  • Primary logo
  • Secondary logos
  • Program / sub brand logo
  • Brand mark / icon
  • Colour palette
  • Typography pairing
  • 3x additional graphic elements that may include:
    Brand patterns
    Brand icons
    Social media cover
    Social media ediable templates
    Signage design
    Logo animation (landscape and portrait format)
  • Brand guidelines (all of your design elements in one beautiful document for easy style reference)
Timeline: 4-5 weeks

What our client’s have to say...

Our process to create a purpose-driven, impactful and memorable brand

Research + Discovery

First we begin with brand strategy. Depending on your choice of package you will either have a brand strategy workshop or a discovery call. This gives us a better understanding of your business and vision for the future which helps us create the most complimentary design possible.

We aim to build a strong working relationship together so we both understand the brief. This also gives you a chance to ask any questions you might have around the project.

Designs + Concepts

Once all of the information has been processed we will begin to transform your discovery into designs and concepts. You’ll receive an in-depth presentation containing your designs along with high-resolution mock-ups and imagery to support each concept so you can really see your brand come to life.

This includes a primary logo, secondary logo, submark logos and a logo mark. We often get asked why you need all of these variations. This is because each variation works in a different space, across print and digital and large and small formats. Depending on your package you will also receive patterns to compliment your logo design. Brand patterns can play an important part in brand recognition.

Brand Guidelines + Additional Items

Depending on your logo package you will receive either a style sheet or a brand guidelines document. A style sheet is a one-page PDF document that includes your logo variations, colours and fonts.

A brand guidelines document is an in-depth guide that gives you a full breakdown of your logo variations, how to use them and all the information you would ever need to use your brand identity.

If you have chosen the full branding package you will also receive social media templates and a logo animation. This is a great way to really kick start and launch your brand online.

Moodboards

After our brand strategy workshop we will continue to research all of the requirements that were discussed and put together a couple of moodboards.

The moodboards will include a range of elements such as images, concepts, colours and styles to help guide the design in future phases.

All together this will propose the general “look and feel” of the brand identity we intend to create. We will gather feedback from you before moving onto the logo design.

Refinement

Within your brand package you get two rounds of revisions. A revision is a minor amendment, for example, you may want to change the colour palette or adjust some of the typography.

This gives you an opportunity to refine the logo variations to make it perfect and align with your vision for the company.

This is a collaborative process where we will work together to successfully finalise the design.

Delivery

Once your brand identity has been perfected, we’ll deliver all of the files that you need in a Google Drive.

We can also help to assist you with any additional items that you may need such as merchandise, landing pages or a members area that you may require to help promote your new brand identity and position yourself as a leader within the industry.

Our process to create a purpose-driven, impactful and memorable brand

Research + Discovery

First we begin with brand strategy. Depending on your choice of package you will either have a brand strategy workshop or a discovery call. This gives us a better understanding of your business and vision for the future which helps us create the most complimentary design possible.

We aim to build a strong working relationship together so we both understand the brief. This also gives you a chance to ask any questions you might have around the project.

Moodboards

After our brand strategy workshop we will continue to research all of the requirements that were discussed and put together a couple of moodboards.

The moodboards will include a range of elements such as images, concepts, colours and styles to help guide the design in future phases.

All together this will propose the general “look and feel” of the brand identity we intend to create. We will gather feedback from you before moving onto the logo design.

Designs + Concepts

Once all of the information has been processed we will begin to transform your discovery into designs and concepts. You’ll receive an in-depth presentation containing your designs along with high-resolution mock-ups and imagery to support each concept so you can really see your brand come to life.

This includes a primary logo, secondary logo, submark logos and a logo mark. We often get asked why you need all of these variations. This is because each variation works in a different space, across print and digital and large and small formats. Depending on your package you will also receive patterns to compliment your logo design. Brand patterns can play an important part in brand recognition.

Refinement

Within your brand package you get two rounds of revisions. A revision is a minor amendment, for example, you may want to change the colour palette or adjust some of the typography.

This gives you an opportunity to refine the logo variations to make it perfect and align with your vision for the company.

This is a collaborative process where we will work together to successfully finalise the design.

Brand Guidelines + Additional Items

Depending on your logo package you will receive either a style sheet or a brand guidelines document. A style sheet is a one-page PDF document that includes your logo variations, colours and fonts.

A brand guidelines document is an in-depth guide that gives you a full breakdown of your logo variations, how to use them and all the information you would ever need to use your brand identity.

If you have chosen the full branding package you will also receive social media templates and a logo animation. This is a great way to really kick start and launch your brand online.

Delivery

Once your brand identity has been perfected, we’ll deliver all of the files that you need in a Google Drive.

We can also help to assist you with any additional items that you may need such as merchandise, landing pages or a members area that you may require to help promote your new brand identity and position yourself as a leader within the industry.

FAQs

An amend is to make any changes to the artwork or design once you have received the initial concepts. 

You will receive multiple different file types that will be emailed to you and added to a Google Drive folder. The files will be provided in RGB and CMYK so you can use them for both online and print. 

The file types you will receive are: JPEG, PNG, PDF, EPS and SVG. 

Yes we do! But we will require a 50% deposit upfront to secure your project start date. The final amount will be required upon completion of the project. 

We accept payment via bank transfer and Stripe. 

As much as you like! The more information you can provide on the discovery call the more you will get out of the project. 

Collaboration and communication is the key to success. It’s important that you’re happy with the results and you will get out what you put in. 

Each project package has a different time scale. We will be able to give you an estimated launch date during our 1:1 call. 

We book client projects on a first come first served basis. 

Please make us aware of any deadlines during the 1:1 call before your project is booked. Printed projects can take longer due to printing and delivery.

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