D12 is rated the No1 Fitness and Leisure complex in Carmarthen. They provide a space for people to improve; no matter their ability when they begin.
D12 Fitness recognised that their brand was feeling outdated and was in need of a modern touch to stay competitive and relevant in the fast-paced fitness industry. The new branding needed to be versatile and adaptable to different mediums, such as signage and merchandise.
The old branding was not inspiring the gym’s marketing efforts and there was a need to create a strong identity that would make D12 proud to promote the gym, attract new members and foster a thriving community of fitness enthusiasts.
Brand tone of voice
“Having worked with Nicole and Adam on two businesses over the past 12 months I have been overwhelmed by their creative expertise and professionalism.
They were integral in successfully launching my new business, D12 Fitness. The company now has a logo and brand identity that reflects its core values, stands out online and attracts the right target audience.”
Digital Bear Design were tasked with revitalising the D12 Fitness brand, while retaining a similar style and colour palette for brand recognition. We worked closely with the D12 Fitness team to modernise their brand, creating a fresh and appealing look that would make them proud to promote their gym.
We took the original logo and reinterpreted it as an all-in-one logo mark that combined the letters “D,” “1,” and “2.” This approach brought a sense of community to the brand, with the elements seamlessly joining together. The new logo was designed to be versatile, easily applied to signage, merchandise, and adaptable at both small and large scales.
Since the launch of the new brand identity, D12 Fitness has experienced significant growth in its community of fitness enthusiasts. The versatile and adaptable nature of the new brand identity, coupled with the recognisable and community-oriented logo mark, has attracted potential and current members, creating a sense of belonging and unity.
The new branding has revitalised D12 Fitness’s marketing efforts, making them proud to promote their gym in both print and digital formats and attracting new members to their community. The fresh and modern look has helped the gym stand out in the highly competitive fitness industry, establishing a strong identity and presence that sets them apart from their competitors.
New brand direction
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