Branding, eBooks, video animation

FitSELF is an online coach who helps busy professional men become their BEST self.

FitSELF requested a rebrand of their logo and to have a consistent identity across all platforms.

Based on a foundation of fitness, FitSELF uses exercise, nutrition and mindset to ensure success and improve all aspects of your life. The new brand identity needed to take inspiration from the old logo concept and have a luxurious feel to it to represent FitSELF’s high-ticket services.

Services provided

Brand tone of voice

“Amazing working with Nicole on my branding for FitSELF… she quickly understood the look, feel and vibe I was going for and has delivered exceptional quality in a very short space of time!! Digital Bear Design have made a huge impact on my business already.”

Brad Rossiter


FitSELF approached us with a clear vision, mission, and purpose for their brand, and we were excited to help them bring it to life. Through a series of in-depth meetings, we worked collaboratively to develop a new brand identity that was both simple and luxurious, taking inspiration from the old logo concept.

The new identity was designed to incorporate three main pillars, including a circle to represent the client feeling whole or complete, an F for FitSELF, and a gender-neutral figure to represent the client. This approach allowed us to create a cohesive and versatile brand that could be applied across all touch-points, both digital and print. To ensure that the brand’s high standards were reflected in every aspect of the design, each touch-point was custom-created, incorporating luxurious elements like gold foil to create an ultimate impact and a great first impression for the target customer.

But we didn’t stop there. In addition to the new brand identity, FitSELF needed a suite of marketing materials and video content to help promote the brand and provide value to their clients. We worked closely with FitSELF to create a custom ebook, specifically targeting busy working men who travel, and offering them tips and tricks to stay on track during the week. Additionally, the videos we created showcased and explained exercises, providing valuable insights for FitSELF’s clients.


FitSELF’s new brand identity was a game-changer for the company, enabling them to sell higher-priced services and gain greater recognition as a transformative force in the fitness industry. With a focus on the three main pillars of the brand, the new branding was designed to make an impact both in print and digital media, incorporating gold foil for an unforgettable first impression.

In addition, the eBook used for lead generation helped to create brand awareness and target the right audience, resulting in an influx of new leads. With renewed confidence and a well-positioned brand, Brad, the owner of FitSELF, is empowered to drive the business forward and continue transforming people’s lives through exercise, nutrition, and mindset.

Original branding

New brand direction

Custom eBook

Ebook Design for Firself
TravelFir Guide Ebook Cover

Video Animation

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