Initiating a fitness brand transformation? Discover how a revitalised logo can boost your success!

But first, are you feeling constrained by your existing logo files, finding it challenging to effectively utilise them across diverse platforms?

Perhaps you’re stuck with a flat JPEG file that doesn’t adapt well to various backgrounds and formats.

Well, before you dive into the logo design process, make sure you know what you’ll be receiving from your designer. After all, your fitness brand identity needs to look fantastic both online and in print!

But don’t sweat it!

We’re here to help you understand the essential file types you need and tips to maximise your fitness brand’s potential and versatility!


The Big Reveal: Picture your designer unveiling a stunning new fitness logo

Now that you’ve got a logo that will make your clients’ jaws drop, it’s time to learn how to use your file types correctly and what they’re all about. Let’s sprint through vector and raster files that set you on the path to fitness branding greatness!


Toning Your Toolkit: Choosing between vector and rasterfiles for your fitness brand

These two file types have different strengths, like cardio and weightlifting. Vector files can be scaled to any size without losing quality or becoming pixelated, perfect for large-format print. Dreaming of a billboard, exhibition stand, or even a gym sign? Vector files have got you covered!

Created in Adobe Illustrator, vector files are made up of small points, paths, and curves. Your designer should hand over an EPS file for your fitness logo, ideal for sharing with vendors. While you might not be able to open this file type, your vendors will have no problem accessing it and scaling your logo to the perfect size.

On the other hand, raster files are packed with pixels and are best suited for online and social media platforms. While they can become pixelated when blown up, they’re the go-to option for all things digital. Plus, anyone with a computer can view these raster files!


So, which fitness logo file types do you need to create a successful brand? Let’s break it down:






Adobe Illustrator is the go-to software for creating AI files, which are vector-based and perfect for scaling to any size without losing resolution. This means that even if you don’t have the necessary software to view the file, your vendors can easily access and adjust it to fit your merchandise or printed materials flawlessly.






The Encapsulated Postscript File, or EPS, shares many similarities with AI files. The key difference is that EPS files can be used outside of Adobe Illustrator. Offering the same lossless scaling as AI files, they remain a popular choice among some print companies who might request this file type specifically.






 The Portable Document Format (PDF) not only retains its quality like other vector files but also allows you, the client, to open and view it on your computer. This accessibility makes PDF files a favourite among designers and vendors alike, providing a cost-free method for clients to review and approve their artwork.





Designed exclusively for online use, Scalable Vector Graphics (SVG) are the go-to file type for website design. Their ability to maintain quality when transitioning from desktop to mobile devices makes them indispensable in the digital world. As a fitness professional, this file type ensures that your brand identity remains consistent and sharp across various platforms.


By understanding these vector file types and their specific purposes, you’ll be better equipped to make informed decisions when it comes to your fitness brand identity. Harnessing the power of vector files can ultimately elevate your brand and increase your visibility in the competitive fitness industry.





JPEG: Comprising coloured dots known as pixels, JPEG files are subject to pixelation when enlarged. Despite this limitation, they’re ideal for online platforms due to their ease of compression and compatibility with most devices. As a fitness professional, you’ll find JPEGs to be a staple file type for sharing your logo on the web.





PNG: While PNG files share the pixel-based characteristic of JPEGs, they stand out in their ability to maintain quality during compression. The key advantage of PNGs is their support for transparent backgrounds, which allows you to seamlessly place your fitness logo on a variety of backgrounds without any visible borders.




TIFF: Often used for printing large-format images, TIFF files resemble PNGs but boast a larger file size. They can be scaled without losing quality, making them suitable for high-resolution print materials. Although not typically necessary for supplying logo files, TIFFs can come in handy when printing banners, posters, or other sizable promotional items for your fitness business.

Understanding the distinctions between raster file types will enable you to make better decisions when using your logo on different platforms. By harnessing the capabilities of raster files, you can effectively showcase your fitness brand on both digital and print mediums, reaching a wider audience and enhancing your brand’s overall appeal.


Making the right call between transparent and solid backgrounds

Know the difference between a transparent file and a flat background to avoid white background mishaps. JPEG and TIFF files have a flat coloured background, while transparent PNG, AI, or EPS files can be placed on various backgrounds.

Knowing the difference between a transparent file and a flat background is essential for a seamless fitness logo experience.

Trust us, we’ve seen clients provide the wrong file types and wonder why there’s a pesky white background!

JPEG and TIFF files come with a flat coloured background that will show up when placed on another background like a photo, colour, or texture. On the other hand, transparent PNG, AI, or EPS files are like chameleons, easily adapting to different backgrounds.


Mastering RGB and CMYK colour choices for your fitness brand

Another vital difference between vector and raster files is their colour profiles. Two key colour profiles, RGB and CMYK, play a significant role when using your fitness logo across print and online platforms.

RGB is the life of the online party, with a wider variety of colours and vibrancy that can’t be printed. Standing for Red, Green, and Blue, RGB creates white when combined and is primarily used for web purposes.


CMYK, composed of Cyan, Magenta, Yellow, and Black, is the print world’s MVP. The combination of CMYK inks creates black, and most printers use a 4-colour-press. While you can convert RGB colours to CMYK, the colour tone may slightly differ due to some RGB colours being “out of the CMYK colour gamut.”


Who needs what files? A fitness logo relay

Now that you’re well-versed in file types and their purposes, let’s pass the baton and discuss who needs which files:

You (the client): To flex your fitness brand, you’ll need all the file types we’ve covered, provided by your designer. You won’t be able to open some files, but for creating social media images, presentations, eBooks etc., JPEGs, PNGs, and PDFs will be your go-to.

Designer: If you’re handing off your logo files to another designer, they’ll need EPS, AI, or PDF files to create websites, ads, animations, brochures, leaflets, and merchandise.

Vendor: For merchandise, signage or exhibition items, supply your vendors with EPS, PNG, or PDF files. Depending on the printer’s equipment, they might ask for any or all of these three file types.


What’s next? A fitness logo victory lap

Do you need a spotter in creating the perfect fitness logo?

Reach out for help, and let’s craft a brand identity that’s truly unstoppable!